As a Senior Brand Marketing & PR Executive, I create and maintain the overall marketing vision and strategy managing the brand intregity and leading its voice across all media platforms with a primary focus on digital marketing. I am a passionate consumer centric brand strategist who listens and explores the consumer behaviors to find the new oppotunities.
I am a strong team leader who drives the implementation of integrated marketing communication plans and activities covering: branding, public relations, advertising, social media, digital marketing, e-commerce, website optimization, inbound marketing, Internet strategy and content creation, trade shows/events and promotions.
Financial P&L Management
Excecutive Level Player
Creative Thinker, Writer Storyteller
Senior Director Marketing, 2013 – 2015
Madame Alexander Doll Company, LLC. Acquired by Kahn Lucas, a girls fashion apparel company in Fall 2012. Reporting directly to CEO/Chairman.
Leading and developing new brand vision, creative direction and consumer strategic business, licensing and product marketing strategies to broaden relevancy, increase revenue across multi tiered wholesale, retail and digital channels. Experience selling multiple brand categories across varied consumer segments working with specialty stores and top tier Retailer and E-tailers: Macys, Nordstroms, Hallmark, FAO/TRU, Amazon, and Zulily.
Digital marketing development and planning, SEO, blogging and E-Mail focus. Magento and Hub Spot partner. Fluent in analytics tools (Google Analytics), social media marketing, MS Office, E-Commerce and E-Mail delivery systems
Brand Architecture and creative team leader driving change management to drive business expansion
Operational excellence working on warehouse management systems to deliver optimal customer service
American Girl Retail, Mattel, Inc. 2005 - 2013
Senior Marketing Retail Strategic Manager
Reported directly to VP/GMM
Identified and lead development, execution and management of retail business strategies. Created both short and long term objectives and strategies for retail business thru thoughtful collaboration with sales, marketing, Ecommerce, advertising and public relations teams. Specializing in strategic planning sales analysis and profit planning, brand building outreach targeting Community, Mall and Hotel marketing partnerships, customer relationship marketing, advertising platforms, digital, social media, events and public relations programs.
Team and action leader, who utilizes resources, is change oriented, drives for results, leads by example, and fosters best practice sharing
Builds relationships, motivates and inspires
Awarded Mattel Encore Award for Excellence and Partnership in achieving extraordinary results
Tiffany & Co., N.Y. 1993 – 2005
Senior Marketing Brand Manager Tiffany Fragrances
Managed US Retail, International, Direct Mail and E-commerce channels. Reported directly to V.P.
Directed the worldwide brand marketing strategies for the Tiffany Fragrance Collection consisting of two women’s, two men’s fragrance brands and scented at-home collection
Managed Departmental worldwide profit plans and develop both short and long term objectives for all channels of distribution: US retail stores, direct mail, e-commerce, and international markets.
Strong inter-department manager coordinating fragrance category across multi-tier channel for growth both propertiary and wholesale.
Driver of KPI's:
Drive Name Capture, Build List
Average Unit Sale
Director PR & Partnerships, 2015 - Present
PR, Partnerships & New Business Development: Social Media, Content Storytelling, Influencer and Affiliate activities. Targeting growth thru both qualified sales and marketing leads. Brand spokeswoman for Worthy.com, an online auction marketplace C2B and B2B startup selling and buying solution for diamond jewelry and luxury watches. A smart technology auction platform.
NYU - SCPS
Digital Marketing Certificate
New York, NY
University of Virginia
BS Architecture and Urban Devlopment